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• what
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• about

• two world-renowned tourist destinations
• luxury retailing and up-scale residences
• strategic problem-solving for the executive team
• visioning to put a small town on the global map
• pricing strategies for residential properties
• strategic and operational asset management
• visioning for regeneration and revival projects
• creating an entertainment district from scratch

Creating an entertainment district from scratch

Results:
Delivery of a comprehensive vision and a conceptual masterplan for a 25 acre entertainment district

Assignment:
The owners of a large existing mall decided to add an entertainment cluster with several hotels, 1500 residential units and various attractions under one roof. MindFolio provided a review of the existing mall’s trading performance, developed a new conceptual layout, the phasing strategy and an extensive and culturally sensitive mix of entertainment, restaurant and retail attractions new to this specific location. All recommendation were pre-researched, evaluated in terms of guest experience and financial viability.

Scope:
Strategy, concept and design, conceptual masterplan, retail designs and marketing platform, tenant and entertainment mix, brand proposition / name / design.

Location:
Middle East.