Creating an entertainment district from scratch
Delivery of a comprehensive vision and a conceptual masterplan for a 25 acre entertainment district
The owners of a large existing mall decided to add an entertainment cluster with several hotels, 1500 residential units and various attractions under one roof. MindFolio provided a review of the existing mall’s trading performance, developed a new conceptual layout, the phasing strategy and an extensive and culturally sensitive mix of entertainment, restaurant and retail attractions new to this specific location. All recommendation were pre-researched, evaluated in terms of guest experience and financial viability.
Strategy, concept and design, conceptual masterplan, retail designs and marketing platform, tenant and entertainment mix, brand proposition / name / design.