Luxury retailing and up-scale residences
Results:
Providing the vision, concept ideas, benchmarks and the analytics for a pioneering mixed-use project that attracted the desired anchors and tenants.
Assignment:
To develop an innovative repositioning and branding strategy for an existing shopping centre as well as the inspiration for a new extension with the aim of attracting a range of leading luxury brands, eg. Louis Vuitton and up-scale anchor stores, eg. Neiman Marcus, Nordstrom.
To verify the ambitions with existing and potential customers, chart the competitive influences and propose the appropriate responses.
Content:
Brand proposition, guest experience. 75+ new retail and restaurant tenants, revival of existing mall, 200+ residential apartments.
Location:
USA.