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• what
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• about

• two world-renowned tourist destinations
• luxury retailing and up-scale residences
• strategic problem-solving for the executive team
• visioning to put a small town on the global map
• pricing strategies for residential properties
• strategic and operational asset management
• visioning for regeneration and revival projects
• creating an entertainment district from scratch

Pricing strategies for residential properties

Results:
Compared with the pricing assumptions of local estate agents, MindFolio’s Customer Choice Modelling identified instances of significant under-pricing and over-specification as well as new bundling-opportunities to stimulate demand amongst potential off-plan investors, buyers and renters.

Assignment:
Retail-led, mixed use project incorporating a high-density residential development: To deliver the optimal pricing policies for a variety of apartment configurations, amenities, features and specifications in a hitherto non-residential district.

Scope:
Buy-to-Let Investors / Buyers / Renters.
Residence location (in town and in building); studio / 1 bedroom / 2 bedroom / 3 bedroom units; parking options; outdoor space options; vista options; 15+ amenities and services; fit-out packages / 3 levels for kitchens, bathrooms; finishing options, eg. flooring, security, etc.

Location:
UK.