Two world-renowned tourist destinations
Results:
Creating, designing, building and opening two internationally successful leisure attractions that welcome over 4 million paying guests every year.
Assignment:
MindFolio’s CEO, in his role as Senior VP for the LEGO Group, created the original product strategy, headed the entire concept and design process, including accountability for all financials, budgets and scheduling, co-led the construction phase and took responsibility for all pre-opening and operating budget preparations.
Content:
Business plan, guest experience, brand development and design, marketing plan. 100+ attractions (soft and hard capacities), architecture, 10+ retail shops, 10+ restaurants, show venues and concepts, queue entertainment, carts, landscaping, ticketing, parking etc.
Locations:
Windsor, England and Carlsbad, California.