Two world-renowned tourist destinations
Creating, designing, building and opening two internationally successful leisure attractions that welcome over 4 million paying guests every year.
MindFolio’s CEO, in his role as Senior VP for the LEGO Group, created the original product strategy, headed the entire concept and design process, including accountability for all financials, budgets and scheduling, co-led the construction phase and took responsibility for all pre-opening and operating budget preparations.
Business plan, guest experience, brand development and design, marketing plan. 100+ attractions (soft and hard capacities), architecture, 10+ retail shops, 10+ restaurants, show venues and concepts, queue entertainment, carts, landscaping, ticketing, parking etc.
Windsor, England and Carlsbad, California.