Approach and Mindset
There is no creativity without constraint. Imagination and logic are equal partners. Innovation and operation go hand-in-hand. Vision without action is useless; ideas without traction are almost certainly self-indulgence.
Admittedly, some of our work is based on lofty academic principles and involves the kind of scientific research reserved for academic journals, but our obligation is to apply such leading-edge thinking to your daily business in the real world. Our unique approach: Through Art. With Science: will thus make certain that the visions and solution we propose are solidly based on such advanced insights and strategic reasoning.
Through Art, ie. systematic creativity, design, innovation, foresight, we will develop a strategic vision that moulds crucial success factors into one winning concept. Our work will anticipate reactions from your competitors and identify new opportunities. We will link numerous influences, ideas and analytics – from architecture and place-making to retail economics, food and hospitality options to local sensitivities about geography and history – to shape one seamless and winning customer experience, environment and brand proposition.
With Science, ie. Nobel Prize-winning economic theory, a deep understanding of scientific methods and advanced analyses, we will help you to create a durable and successful business strategy. MindFolio replaces ambiguities with facts. We measure trade-off conflicts, identify the optimal configuration of a benefit-bundle and substitute conventional guesses, hunches and prejudices with extremely accurate, scientifically based predictions to take the risk out of your decision-making.