Performance Analytics and Advanced Market Insights

Decision Sciences and Customer Choice Modelling
Decision Sciences deal primarily with the decision processes and behaviour patterns of individuals. Customer Choice Modelling, a branch of Decision Science, is an economic theorem and measurement methodology that earned Prof. Dan McFadden the Nobel Prize for Economics in 2000.

MindFolio’s Customer Choice Modelling
Basically, choices and preferences are not the same.
Customer Choice Modelling (CCM) is based on the guiding principle that firms should concentrate on customer choices rather than customer preferences in order to understand what drives customer (purchase) decisions.

Delivering such exceptionally useful market insights involves three work stages:

Customer Choice Modelling is probably the most advanced approach for replacing assumptions about consumers, markets, brands and prices with facts.

You will know in precise detail what is decisively important to your customer in the real market place. You’ll be able to predict customer behaviour when faced with entire new market choices, designs or environments; or particular price / value choices.

And there is one final blessing that every manager will appreciate – CCM is a scientific discipline that delivers its finding in a succinct style and with mathematical precision, protecting you from tiresomely long reports and the ‘So what should I do now?’ results of too many conventional research processes.