Phase 2: ChoiceLab
The on-screen research laboratory
Carried out almost exclusively on-line using the latest technology, carefully vetted respondents will be faced with a multi-media interface that guides them through a set of questions, choices and posting options.
Simply put, the ChoiceLab screens display a multitude of real-world scenarios and engage on- and off-base respondents for about 20 minutes about what they believe, what they have chosen previously and what they will choose in the future across a number of different situations and circumstances. That way we can calculate a host of insights, eg. the most accurate market share predictions, price elasticity, etc.
Our ChoiceLab represents the most rigorous and robust approach to measure decision-making patterns, human behaviour and trade-off calibrations. As a matter of fact, for senior decision makers it doesn’t matter too much what customers prefer. That is why we only measure what consumers actually choose, because only that reflects the real world of our clients too.