Performance Analytics and Advanced Market Insights
We replace ambiguities, hunches, guesses, assumptions and pre-conceived ideas about customers , tenants, locations, prices and brands with facts
Instinct and nous are the lifeblood of the property industry and experience is surely as valuable as ever, but except for the rare chosen few, decisions made with the help of sound facts and insights will always improve career, reputation and bank balances.
Academically known as ‘Decision Sciences’, MindFolio’s analytics focus on the risks and opportunities that asset managers and developers of retail, leisure, residential and office properties face. For example:
- Predicting the choices customers will make when faced with something and somewhere new
- Residential pricing strategies (covering variables such as apartment size, location, fit-out options, parking, etc)
- Market potential and competitive mapping of new brands, retail and restaurant concepts in specific locations
- ‘Willingness-to-Pay’ insights and the accurate outcome of What-if leasing scenarios
- Modelling of optimal bundles to calculate which combination of product, service, experience and pricing elements will yield the greatest returns
